A prepaid card program from Capital Prepaid Services is an effective way to reach a significant customer segment that either doesn't use banks at all, or uses them sparingly. Giving these individuals the option of a reloadable prepaid card, which they can use to load their paycheck outside of bank branches, may help them better manage their spending. Having options for money management wins customers and builds loyalty.
Financial institutions not only reach these customer segments, but they receive interchange income as the customer transacts. Prepaid cards are a great addition to a suite of products that financial institutions offer that may start a relationship that can expand into other financial institution products.