Retailers can move far beyond the products sold in their brick-and-mortar to increase their margins. By working with Capital Prepaid Services to develop a prepaid card program, a retailer can establish a branded card that customers can use for their own spending while promoting customers returning to the retailer's stores to reload funds onto the card.

A retailer can use the card to give rebates to customers in the most efficient way possible. By establishing a branded card, the retailer can build customer loyalty and increase brand recognition.